With the absurd sales numbers of Rick Warren's Purpose Driven Life you might believe that God was at work. It might seem that only divine genius could promote Warren's manifesto to being the single best-selling book of all time besides the Bible. Or perhaps Warren really is a good writer and has a top-notch marketing team.
Last month, however, Warren's cultural fortress took a hit when Reader's Digest pulled out of a deal that would distribute Warren's Purpose Driven Ideas in the form of a monthly magazine. Times are tough at the Digest, whose circulation is down considerably in the last couple years.
This news might be a sign that Warren's operation is not entirely run by Divine decree: the market might play a vital role in his relatively new ministry.
We might even begin to wonder if there is a coincidence between the 2002-2007 market boom and his book's initial success.
Whatever the case, it looks like even Jesus might not be immune from Recession.